The Colorado Springs Gazette

1960: “HERE COMES MISTER SOFTEE, THE SOFT ICE CREAM MAN”

For decades, this ditty has announced the coming of summer to children in the Northeast. Today, kids still come running when they hear the instrumental version of the music-box melody playing from one of Mister Softee’s more than 600 ice cream trucks in 15 states. Les Waas, a Philadelphia adman, wrote thousands of jingles during his lifetime, but the one he penned for Mister Softee became his legacy.

VAULT

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2023-11-19T08:00:00.0000000Z

2023-11-19T08:00:00.0000000Z

https://daily.gazette.com/article/283356181859462

The Gazette, Colorado Springs