Half of the fun of looking at vintage Parade magazines is perusing the ads, which range from sexist to silly, depending on the decade. The most amusing ones try to lure readers with big promises and catchy slogans. In 1957: “Refresh without filling” is the pitch for Pepsi-Cola. In 1969:“You’ll Hnd no duds when Birds Eye fixes spuds!” Neither of those live up to the best jingles—hallmarks of American advertising that lodge their insidiously sticky melodies in consumers’ heads to keep their respective brands top of mind. Here, Jeremiah Tucker shares the stories behind some of the most famous American jingles and how these short, catchy, seemingly disposable songs ended up having surprisingly long shelf lives.—